photo: Svenja Klein
People have the tendency to feel threatened by marketing. Maybe not so much when marketing becomes a surprising pleasure and definately not at all when the marketing object is not a big brand but an artistic project like a ballet. I was really surprised that our Berliner Staatsballett had the guts to just do something like a flash mob. In the conservative dance world this must be considered absolutely crazy. One hundred dancers from the company and from the ballet school gathered around at Berlin Hauptbahnhof last Thursday and showed a little choreography of their upcoming ballet: OZ – The Wonderful Wizard. Even if there are for sure better flash mobs out there I liked the end of it very much when the station speakerphone announced the departure for the train to Oz. This is the kind of magic that gives me goosebumps. But maybe I just read too many Harry Potter books. The video of the flash mob and the date of the first show after the jump.
The opening night will be on March 12, 2011. I will be there and review the ballet afterwards.
