Sex with holy cows? – Herr von Eden Lookbook 2011

photos: Daniel Josefsohn

Did you know that Ghandi thought that sexual abstinence would preserve India from getting separated in several parts? In fact he even tempted himself by sleeping in the same bed with young female virgins without having sex or even body contact. Not so chaste is the new lookbook from German fashion label Herr von Eden by Daniel Josefsohn. I really like the British Dandy fantasy mixed with Boolywood taken to an absurd extreme point. And if you are not afraid of dicks you should’t miss the little clip that you’ll find after the jump along with all the pictures.

Herr von Eden

Alte Schönhauser Strasse 14

10119 Berlin

Open Mon-Fri 11-20h, Sat 11-18h

Claudio by
on August 22nd, 2011
updated on August 22nd, 2011
in Fashion, Mitte, Shops

4 Responses to “Sex with holy cows? – Herr von Eden Lookbook 2011”

  1. dizzy Says:

    are you serious? how can you enjoy this full blown rascist ad campaign.. white models crossing their eyes while pretending to levitate? or reconstruction of colonialist ideals by having white “dandy” men dressed in white suits seated in comfortable chairs while locals pose behind.. there is pushing creative boundaries and there is cultural appropriation gone totally wrong, i guess to me it just seems really obvious which one this is.

  2. Claudio Claudio Says:

    To me the campaign is the exact opposite of what you are writing about. The white models look sooo ridicolous that this colonial fantasy which in other ad campaigns is meant to be serious can`t be taken for granted. The obvious misrespect for all holy and ritual in indian culture (the cow, the sikh turban, the henna ornaments) is for me a critic to the white tourist going to india and trying so hard to ingest the cultural stereotypes. I think it is really pushing creative boundaries but in a good and political critical way!

  3. Kitty Says:

    Agree with the first comment. Sorry, but even if this is supposed to be satire, it completely fails, and fails hard. I see no attempt here to subvert the use of other cultures and people of colour as exotic fashion accessories and, quite literally, props. Rather I’m seeing the mere uncritical rehashing of this all-too-common trope, and absolutely no grounds for claiming “irony” other than sheer privilege.
    I normally love this site, but I felt this particular post was in really poor taste.

  4. DD Says:

    I like the people in the barrel. Also, the hands!!!

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