Most Fashion trade shows are normally not very concerned with sustainability. The way the Who’s Next Paris handled this topic was surprisingly creative: They invited the vintage store chain Hippy Market to host several sale booths all over the grounds of the fair. You could compare this store chain with Made In Berlin.
On these little Vintage islands that were embedded into the exhibition you could discover unusual and selected vintage pearls from Paris to moderate prices. I was actually so fascinated by this discovery that I spend half my day hunting from one booth to the other to find some vintage souvenirs from Paris. The philosophy of Hippy Market is exactly like my oppinion of the second-hand gold: Vintage is not only fashion with a history but also a good and affordable alternative to green fashion. See our favorite finds and some impressions after the jump.
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