The interplay of being good and bad has always been mysteriously sexy. Naughty, but sexy – that could be yet another slogan for Berlin. It is also one of the reasons why it was chosen as the theme of the new fragrance JOOP! Homme Wild. Developed by perfum designer Aliénor Massenet, the fragrance is unpredictable and incredibly masculine thanks to a mix of rum, pink peppercorn and Virginia tobacco. For the campaign the brand chose the rebellious and charismatic British model Harvey Newton Haydon. Check out his seduction skills in the new campaign video after the jump.