Only a few months ago the lower end of the Weinbergsweg at Rosenthaler Platz got a brand spanking new fashion store called Superconscious. I was quite surprised to see something new pop up in this area as this street is mostly filled up with quite established bussinesses that never seem to change. But here we go, hello newbie!
I pressed my nose against the window of the interesting looking space quite a few times before I finally went in during their opening hours. It turned out to be more than I expected. The store is particularily interesting for men, even though they also have some womenswear. The selection of brands is what makes it so appealing for me: Unlike comparable shops like SoTo and Civilist this place has mostly upcoming street wear brands with different styles while maintaining a similar aesthetic. I’m always interested in labels that are either brand new or not so overly popular, so this is just my cup of tea. And I did sip of that tea quite a bit lately You’ll find great pieces by The Hentsch Man, Enclave, Topo Design, Muttonhead, Sheriff & Cherry and many more.
Get some impressions of the store after the jump and do drop by at Weinbergsweg 22.