When it comes to Fashion Week you have two choices: Be a good fashion blogger and rush to all the shows and write about the collections later. Or you can skip the hassle of the shows and enjoy all the relaxed side events taking place all over town with free drinks, snacks and other amenities.
The Samsung Fashion Cool Downer at the #Inland pop-up shop offered exactly this last Thursday and I was happy to drop by to cool down a bit and enjoy some Thomas Henry cocktails and Glacéau vitaminwater. At the event I was once more educated about the coolness of Scandinavian fashion with the #Inland showroom presentation of a group of Finish designers who make amazing fashion and clever products. The collaboration with the Samsung Food Showcase also introduced the terminoligy “kitchenista” to me which pretty much means that you do not only use your fridge for food but also for make-up and lotions as well as leather and cashmere goods which apparently keeps them look fresh and new. The huge deluxe refridgerator offers lots of space for exactly that in their practical showcase shelf in the double door. Nifty!
The #Inland showroom has now turned into a proper shop once the Fashion Week was over, so now the general public can shop some great Finish design and check out the fancy Samsung Food Showcase until the end of August. Some impressions after the jump.
#INLAND Showroom & Pop-Up Shop
with Arela, Frenn, Lille, Mirkka Metsola, Month of Sundays, Riivari, Saint Vacant, Terhi Pölkki, Pelago Bycicles, &Bros
Open until August 30th 2014