Making Senses (out of Bubble Gum!)
photos: Wrigley’s
We spent Last Wednesday and Thursday at the 5 GUM Vision Lab at the Weekend Club in Berlin. Friends have asked me since what went down and why I was holed up at in a club for two days straight. Well, in my opinion we were at a swanky PR/Marketing exercise by Wrigley’s in conjunction with the launch of their latest chewing gum – 5 GUM. Under the header “Making Senses” we were treated to not only up-close encounters from the likes of Scott Schuman a.k.a. The Sartorialist , Mark Eley from Eley Kishimoto (loves!), Front Design, Telse Bus, Ewan Pearson and Sissel Tolaas (my other personal favourite, the woman speaks 9 languages and makes bad smells sexy, enough said) BUT we also got to hear from 10 hopeful contestants, there to pitch their project and win over the judge’s for 10,000 EURO in cold hard cash. Oh and we were treated to lots of chewing gum, of course. I have to say the new range is pretty addictive and I know of a certain someone who stashed away a lifetime’s supply of gum, and then some. More of my 5 GUM experience after the jump.
