The BVG Teams up with Adidas for Iconic Subway Sneaker

Like many Berlin fans I really love the pattern of the old subway seats from the BVG. It’s one of those things so iconic about Berlin, even though its such a simple design. I was quite excited when I saw the BVG has teamed up with Adidas to release its first own limited edition sneaker in celebration of its 90th birthday. How cool is that? And the shoe looks really amazing, too! I can’t wait to see it live.

The sneaker will come out on January 16 at the Adidas flagship store in Mitte and at Overkill in Kreuzberg in a limited edition of only 500. You can expect there to be quite the long line because the shoe also functions as year-long BVG ticket (valid in all BVG buses, trams, ferries and subways – not in the S-Bahn though!). With only 180 EUR this is quite the bargain!

Frank by
on January 10th, 2018
in Fashion, Products

The Best Concept Stores in Berlin

Berlin is this hilarious place where a tacky discounter with a hot Angebot for plastic flip-flops can sometimes be located literally a few steps away from a concept store. This divergence is definitely among top 5 characteristics of this fabulous city – the city that inspires all different kinds of creative thinkers – many brilliant designers among them!

For our new shopping guide we have focussed on those stores with a especially contemporary concept that combines cutting-edge fashion with other products such as interior design, accessories, beauty products and more. Enjoy our selection of concept stores below!

Michalina by
on December 15th, 2017
in Fashion, Kreuzberg, Mitte, Neukölln, Prenzlauer Berg, Schöneberg, Shops

FKA Twigs at Bread & Butter by Zalando 2017

FKA Twigs

Less than a month is left to what might be one of the most exciting weekends for Berlin. I know the stakes are high in this competition, but that’s no joke – there’s the highly anticipated Bread & Butter by Zalando (B&&B) – a fashion/music/food extravaganza happening Friday 1st through Sunday 3rd of September in the Arena Berlin, and if you care at all for any component of the aforementioned trifecta, you better save the date. Why? We have all the highlights and some tickets for you to win listed for you.

UPDATE: M.I.A. (Friday) and FKA Twigs (Saturday) were announced as headliners.

Michalina by
on August 18th, 2017
in Fashion, Party, People

A Guide to Berlin Fashion: Menswear

Sadak / Hien Le

Berlin has found its place in the global fashion circus. Not in the realm of the big four yet (New York, Paris, Mailand, London), but has made a name of itself for crazy, edgy and experimental fashion designs. No matter where, with fashion the focus mostly lies on women (for a change). However, especially Berlin offers some fine designers showcasing that there is more to menswear than pants and a T-shirt. And, that Berlin can do more than all-black-everything. Here is a collection of our favorite brands making the men of the capital look good.

Andy by
on July 12th, 2017
in Fashion

ElektroCouture: 6 Stunning Futuristic Fashion Projects you need to know

Innovation in fashion has always been a designer’s pursuit; mixing the primitive purpose of clothing with new materials and techniques, to combine functionality with unique design. On the outset of this Berlin Fashion Week, concept shopping mall Bikini Berlin opened its doors to an innovative exhibition by ElektroCouture,  the Berlin-based fashion technology powerhouse, representing the future of self-expression and style.

ElektroCouture, a leading institution in fashion technology, works with companies in both consulting them, as well as offering active technological support to designers to realize their visions. Natasha from ElektroCouture was there to explain to us all that we were seeing: 15 elaborate fashion concepts, each of which incorporated technology – from glow in the dark designs, to 3D printed materials, the creations were  all astonishing and inspired.

Stella by
on July 6th, 2017
in Fashion

Wear It: The Fashion Tech Festival in Berlin

photos: Galya Feierman

Wear It Festival, unfolding the world of fashion tech in Palais Kulturbrauerei, offered a profoundly engaging and mind-expanding platform for wear it, discover it, produce it, believe it and network it, and provided a tremendously insightful two-day journey into the nature of IT. Gathering an incredible populace of participants ranging from inventors to fashion designers, from software geeks to academics, from cutting edge international companies to multimedia students, from start-ups, investors, government representatives to colorful wondering fashionistas in bling and synthetic fabrics, among others. The continuous flow of lectures in the auditorium added a few credits to your future masters degree while the foyer provided a trade fair-like exhibition of the latest merchandise and prototypes attracting future producers, collaborators and consumers.

Throughout the building the conversation continued and the visitors were drawn like moths to the numerous LED lights of high tech, brought together by workshops and free coffee and cake breaks and entertained by music and visuals. Kulturbrauerei’s scraped old walls joined in a familiar Berlin recipe with neon lights and synth sounds, but also counterpoised the sleek and refined appearance of future technology that is already happening now.

on June 15th, 2017
in Design, Fashion, Photos

How to Dress for Berlin’s Nightlife

photo: Pornceptual

Pornceptual, House of Red Doors, Gegen, Revolver and basically every Klubnacht at Berghain – Fetish and sex positive parties are taking over the capital. From being more of a niche branch years back, sexy, kinky fashion has become the new normal on the dance floors. So, the question is no longer: “What’re you gonna wear tonight?” but more: “How much are you gonna wear tonight?”. Being fully naked is easy, but choosing just the right amount of fabric to make everyone be like: “Oh wow! DAMN!”. That’s the fashion challenge here! For anyone who wants to join the party, but does not feel quite ready for this less-is-more fashion extravaganza – Here are some go-to-looks that never get old.

Andy by
on April 28th, 2017
in Fashion, Party

A Not So Typical First Time Visit at Berghain

Maison Mason, photo: Daniel Gebhardt

Berlin is one of the most versatile capitals of the world when it comes to all its locations. It was fun to have been thrown in this little town with no previous knowledge – I still remember setting foot on Kottbusser Tor for the first time, entirely by chance, way more appalled than inspired, completely unaware of Kreuzberg’s undeniable magic that I’d grow addicted to.

Michalina by
on April 9th, 2017
in Fashion, Party, Photos, Stories

Street Portraits: „What is special about Berlin?”

We took a stroll around the streets of Berlin this weekend and asked people what they think makes Berlin special. See for yourself and let us know your opinion in the comments!

Alicia by
on February 26th, 2017
in Fashion, People

Berlin Goods: Sustainable & long lasting Bags from Berlin

There recently seems to be more awareness in the fashion world in terms of the consequences of our choices. We feel more and more guilty about having a stack of clothes at home we don’t even wear. Meanwhile, clothing brands have been adopting a new approach: H&M, for instance, has introduced permanent Conscious-collections, Weekday followed with a so-called Remains-Collection and & Other Stories asked their customers to bring in their empty beauty packaging. All of them actually offer their clients a possibility to bring in their old clothes in order to get discounts or other profits so that the fashion cycle actually is concluded.

In Berlin, we have been conscious of sustainable fashion concepts from the very beginning. Just take the Greenshowroom and Ethical Fashion Show that assembles international top players from the eco-fashion-segment each year. Berlin, as the capital of veganism is definitely bringing a lot of inspirations and potential for fair and sustainable fashion into the world and designers build their young brands based on those values.

When it comes to bags, not solely fashion, it still seems hard to find the real pearls in the city, though. That’s why we put together a list of amazing bag labels that are sustainable and/ or fairly produced as well.

Alicia by
on February 23rd, 2017
in Fashion