After a hot summer day in the city, we couldn’t have imagined a better evening activity than visiting the opening party of the new Magnum Pleasure Store last Thursday at the Neues Kranzler Eck in Charlottenburg. During the Chocolate Hour that attracted top models, social media stars and ice cream lovers we had the chance to be one of the first people in Berlin to design our own unique Magnum. With the help of the “Pleasure Makers” in the store you could compile your own Magnum creation out of several tasty and decorative ingredients. The results were definitely the most stunning Magnum ice creams we’ve ever seen (and eaten).
The event was also the opening of the exhibition “Release the Beast” by famous fashion photographers Mert Alas and Marcus Piggott who shot Kendall Jenner for this photo series. The Pleasure Store has already opened in New York, London, Paris and Amsterdam and now it was about time that we got our hands on these deluxe ice creams here in Berlin. Get a preview of the store that will hopefully wet your appetite after the jump.
Well, is there any better activity you could imagine during the beautiful summer days in Berlin than eating some delicious ice cream? Not really, that’s why you should grant the new Magnum Pleasure Store a visit and design your very own Magnum.
Magnum Pleasure Store
Neues Kranzler Eck, Kurfürstendamm 19–24, 10719 Berlin
Open: Mon-Sat 11-20h, Sun 13-18h
Thanks for the delicious support by Magnum
