Fist for all the Brave

photo by Okinawa Soba at Flickr

photo: Okinawa Soba at flickr

After the success of Fuel for Live the new fragrance by Renzo Rosso seems to embrace the following motto: Fist for fun! Not only is the bottle of For the Brave modeled after Renzo Rosso’s fist, it also has the scent of leather as its strongest ingredient. I think this is pretty hilarious. The flacon, the name, the scent just everything looks like a joke to me. Some creative director at Diesel seems to spend a lot of time in the darkrooms of Berghain – or is it just my imagination? The ad campaign and a picture of the curious bottle after the jump. Our friends from Style Mag had an interesting little conversation with Renzo that you should not miss.

Diesel Only The Brave

Diesel Only The Brave

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<a href="" target="_self">Claudio</a>