photo: Okinawa Soba at flickr
After the success of Fuel for Live the new fragrance by Renzo Rosso seems to embrace the following motto: Fist for fun! Not only is the bottle of For the Brave modeled after Renzo Rosso’s fist, it also has the scent of leather as its strongest ingredient. I think this is pretty hilarious. The flacon, the name, the scent just everything looks like a joke to me. Some creative director at Diesel seems to spend a lot of time in the darkrooms of Berghain – or is it just my imagination? The ad campaign and a picture of the curious bottle after the jump. Our friends from Style Mag had an interesting little conversation with Renzo that you should not miss.