Regardless of what the genuine fashionista might think of Diesel, their advertising campaigns are always a looker. Take for instance the new campaign for their current spring summer 2009 collection shot by celebrated Swedish fashion photographer John Scarisbrick. Here we have a perfectly handsome male super model by the name of Jon Kortajarena who has already been sucking toes for Tom Ford. Now, instead of just making some sexy shots of him in tight denim, Diesel goes the whole road tying him up and hanging him like the piece of meat he is. Of course some props in the background help to transport the message. Raunchy! It’s obvious that Diesel’s marketing directors have a thing for extreme sexual practices. First fisting, now bondage. But what’s next?
Some more making-of photos of this photoshoot as well as the final campaign images after the jump.
