Imitation is the highest form of flattery says Emeli Martensson, the designer behind the independent Italien label 5Preview, and slaps a modified Chanel logo with inverted writing on a white T-Shirt. What sounds so simple has created quite the buzz and within just a couple of months she managed to establish a nice fanbase of her cheeky designs and cool slogan shirts. Her shirts even became so popular that another Swedish label started to copy her design. Too bad there is no copywrite for fashion.
If you’re up for a new tee then you better look after the jump as we are raffeling off one 5Preview shirt for your wearing pleasure. There you’ll also find some more photos of her new collection of shirts and jewellery.
To win the shirt shown below just leave a comment with a valid eMail address further down the page. It’s a size S so it’s good for girls and skinny boys. We’ll draw the winner on Friday April 9th at 18h. Good luck!