A sense of Humor

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Isabel Mastache

Did you noticed how fashion shows are generally always dead serious? Can you imagine the relief when seeing the runway show of Isabel Mastache shown above? She was presenting her hilarous menswear collection during last weeks Cibeles Madrid Fashion Week at the shows of El Ego which is like the young designers program. Sadly, I did not see her show as I did not have a press pass on the first day. And all the young designer shows were on the first day so I missed out on all the fun. What I saw of the rest of the Fashion Week was mostly old boring designers with glamorous dresses with Swarovski beads and lots and lots and lots of fur (what is wrong with these Spaniards?) and a handsome Jon Kortajarena presenting for almost every show.

More pictures of Isabel Mastaches crazy collection, further impressions of other shows I’ve seen and 3 reasons why Madrid Fashion Week will continue to have a hard time being taken serious in the international fashion world after the jump.

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While Isabel Mastache‘s collection was obviously intended to be funny there were quite a few other aspects of the Spanish Fashion Week that I found somehow amusing, but these were unintentional. Take for instance the fact, that Spanish people call a runway show a ‘parade’ in English. I mean, it’s not like the models are marching out on the catwalk with instruments and confetti, do they? Could someone please tell them it’s called a ‘show’ not a parade…

And then there is this special area they call the ‘kissing room’. I think we would call it a VIP area, I referred to it as the Grey Goose Lounge. But what it is is a fancy little bar where the important people (and those with a press pass) meet with the low-budget celebrities for a nice little cocktail and a chat. But calling this a ‘kissing room’ is absolutely silly. I was actually really tempted to grab a pretty Spanish person to make out with on the couch until the securities came to throw us out only to be in the position to say: “WHAT?! Isn’t this the kissing room?”

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photos above: Isabel Mastache

And as a third little remark to my Spanish colleagues who organize the Fashion Week I would like to make a little suggestion: How about you update the English version of your website every once in a while so international guests could get proper accreditation? That would be really nifty!

But enough about the negative aspects. Fortunately I did see at least one good show by a designer that I actually own a very nice piece of. I would describe Davidelfin as one of the cool Madrid Avant-garde designers, though this presentation was actually quite tame and not ever yaspect of it really all that original. But I liked it either way, even though I am not a fan of yellow, it still is a somewhat extraordinary look. Some examples below:

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photos above: Davidelfin

More runway photos of all the shows of Madrid Fashion Week can be found over at my friends of Centromoda. Some backstage impressions that I took are coming up below. At the next Designer Scouts event at HBC the backstage area will look the same…

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