I wear colored contacts, fake eyelashes, a blond Lady Gaga wig, I am covered in black paint and my voice is distorted. Can you still guess who I am? Hint: I like to get dirrrrty…
It all started with a weird video clip of trees with arms and legs anonymously posted on YouTube about three months ago. In the end of that video you could see a blonde woman in some sort of naturalistic, dark womb. During the next weeks more videos where posted under the name IamAmIWhoami showing more of this strange woman with fake eyelashes covered in dirt. People started to speculate that this is some sort of viral campaign for an upcoming album release which it obviously is. The guesses which artist it might be ranged from big pop singers like Christina Aguilera and Lady Gaga over cool semi-popular acts like Goldfrapp, The Knife and Santigold to smaller artists like Margaret Berger, Sia, Ladytron and Lykke Li. Just by looking at the videos it’s pretty obvious that it must be someone the record company spends a lot of money on. And judging from the music, it might sound dark and electronic, but it’s still so perfectly polished that it indicates to being parts or interludes of a pop record. I would consider it to be Goldfrapp if I hadn’t already heard their new album which is an 80s disco record and clearly not it. There are a lot of clues that point to Christina Aguilera (which you can read about here) and as she has a new album lined up I think she is the safest guess. I actually only like one of Aguilera’s albums which was her second: Stripped. It was quite brilliant and compared to the one before quite a change of style. So even if some people doubt it’s her because the mysterious videos are way too unconventional for a major pop artist like her I am pretty confident that she is IamAmiWhoami.
After the jump you’ll see all the videos in order of their surfacing. The animals that are shown towards the end of the video have been decrypted to point to a big revelation of the whole campaign this coming Monday 11am (Californian time, which means 20h here in Berlin). So stay tuned! I’m quite intrigued by the music you can here in the videos, especially the second one which sounds like vintage Goldfrapp glam rock!!
