JOOP! is Berlin

JOOP! is one of the oldest and most established high fashion labels in Germany. It was founded in 1986 in Berlin and with their new Fall/Winter 2011/12 collection “The Blue Hour” they are coming back to their roots in this city. The new lookbook was shot here in Berlin at Soho House with topmodels Toni Garn and James Penfold. Once again the label shows its preference for slim silhouettes and the shifting between classic dark tones and bright colors. Have a look at more campaign photos and some online looks that you can order in their webshop at JOOP.COM – after the jump.

Shop the following looks at JOOP.COM or click on the photos:

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<a href="" target="_self">Frank</a>



Frank is the founder and editor-in-chief of iHeartBerlin. He takes photos, makes videos, and writes texts mostly about what's going on in Berlin. His vision and interests have shaped iHeartBerlin since its conception back in 2007 - and he hopes to continue bringing you the best of Berlin for many years to come.