Cinéma de Mode: Tradition

photo: Thomas Dachs

In this week’s edition of the Cinéma de Mode we have a label from Leipzig. Howitzweissbach is one of the 10 German labels that are part of our Designer Scouts export program for the Fashion & Art Toronto Festival. They just released a video of their guerilla presentation of their collection video at Paris Fashion Week. They took a portable projection screen, posted themselves in front of the major fashion shows and showed their film. This way the fashion people had some entertainment while waiting in line for the next runway show. Clever! Enjoy the little documentary film about this, as well as the actual fashion film shot by Thomas Dachs for their collection Tradition after the jump.

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Frank

Author

Frank is the founder and editor-in-chief of iHeartBerlin. He takes photos, makes videos, and writes texts mostly about what's going on in Berlin. His vision and interests have shaped iHeartBerlin since its conception back in 2007 - and he hopes to continue bringing you the best of Berlin for many years to come.