photo: Sabine Pigalle
Lidewij Edelkoort one of the world’s most renowned trend forecasters is coming to Berlin. From her creation of innovative trend books and audiovisuals since the 1980s to lifestyle analysis and research conducted for the world’s leading brands today, Lidewij has pioneered trend forecasting as a profession. She announces the concepts, colours and materials which will be in fashion two or more years in advance because as she claims, “there is no creation without advance knowledge, and without design, a product cannot exist.” In this way, she and her closely-knit teams orient her clients, creative professionals, in interpreting the evolution of society and the signals of consumer tastes to come, without forgetting economic reality. For the DMY she is coming to Berlin to hold one of her renown Trendseminars. Some impressions of her Trendbook, the dates and how to get there after the jump.
This Thursday the prominent Trendseminar will take place at Flughafen Tempelhof from 15-19h.
To attend you have to write willem@edelkoort.com. The entrance to the four hours seminar is 380 EUR, but for sure it is worth the price since you get a full book and all insights into the future trends.
