A Butterfly Explosion – Madly Kenzo

Kenzo Paris did not only get a much praised design relaunch by the creatives behind cult label Opening Ceremony they also launched a brand new fragrance for women that goes by the name Madly Kenzo. The youthful fragrance came out in two variations as an eau de parfum and an eau de toilette with slightly different ingredients. Both have a flowery oriental scent while the eau de toilette also gets some fruity notes.

To promote the new fragrance Kenzo started a sticker campaign in public places here in Berlin, as well as in Munich, Hamburg, Stuttgart and Cologne. If you find the pink butterfly stickers that read “Fang Mich!” you can exchange them for frangrance samples or even Madly Kenzo flacons and other main prices. The stickers will be spread in major places until tomorrow, so you should get going and catch a butterfly!

After the jump you can enjoy the new Madly Kenzo campaign video directed by Patrick Guedj and you will get a hint where to find one of the butterfly stickers in Berlin.

Sticker photo: Ariane Stippa

www.madlykenzo.com

brought to you via Glam

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