A few days ago I posted a video of some horny couples chasing each other through the urban jungles of Berlin, London and Paris – all of them with a peculiar mark on their necks. Today the mystery was revealed with a “Breaking News” video uncovering the meaning of the mark, which is supposed to be a bite mark in the shape of the monogram of Just Cavalli. The videos are the campaign kick-off for the new female fragrance by Roberto Cavalli.
The glamorous new TV campaign for the fragrance features upcoming young model Georgia May Jagger, who is the daughter of Mick Jagger and Jerry Hall, as well as my favorite male model Marlon Teixeira, the sexy curly devil. It was shot by famous Swedish director Jonas Akerlund who is also responsible for some of the coolest music videos by Lady Gaga and Madonna. You will find the playful and raunchy video in the new Just Cavalli Bite Me Facebook App. Find out more about the fragrance, the breaking news video and the game after the jump.
Master perfumers Nathalie Lorson and Fabrice Pellegrin created a very fresh, youthful and seductive fragrance. Just Cavalli for her has a floral character thanks to the blossoms of the bitter orange tree and the Tahitian Tiare flower while being grounded by a creamy palissander wood scent.
The young and vibrant new fragrance is a reflection of the whole Roberto Cavalli brand. As playfulness is a key element of the new campaign its release is accompanied by the special Just Cavalli Bite Me Facebook App. In the app you can go hunting in the urban wilderness of your friends list and leave the Just Cavalli monogram bite mark on those who are worth biting. Go bite your friends! But more importantly you can enjoy the sexy campaign video by Jonas Akerlund featuring the ever sexy Georgia and Marlon. I for sure wouldn’t mind leaving a bite mark on him…