Cinéma de Mode: Them for Sale

This week’s Cinéma de Mode brings to you the scandalous fashion film Them for Sale by J.Cabral and Plastico,  for the new 2013 collection of Argentinian label THEM. Set in the infamous streets of Buenos Aires, the short movie plays with the proper sense of ‘sale’ and selling of the body, by portraying beautiful models acting as prostitutes. Them for Sale, combines the fashion with a harsh everyday reality, challenging cultural expectations and remarking the flexibility of gender and body practices. Despite the slightly shocking images it is yet possible to admire the latest creations: simple and urban, but never lacking a sexy attitude. Enjoy the video after the jump.

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