The New Face Of Fashion: Berlin

photo: Glen Luchford/Gucci

Berlin is famous and loved for its style-less culture, whatever you want to wear, you can wear. There doesn’t need to be a difference between your comfortable home look and your Berghain outfit, but with the Berlin Fashion Week starting today the city is once again about to get busy, trendy and super chic. But it’s not only the Fashion Week that gives our ‘poor fashion city’ some attention from the big names in the industry – Berlin itself has moved into focus and is the secret star of two major fashion campaigns, released last week.

Yes, Gucci and Givenchy both decided to shoot their campaigns for 2016 in different iconic areas of town – using the historic vibe of the 70’s/80’s and the Plattenbau-chic to support their new fashion creations. Berlin is the place to be for music, art, culture and obviously the new face in fashion. Check out the full campaigns after the jump…

Gucci is taking us back in time, to West Berlin in the 70’s and 80’s – the stylish and chic youth running around the city, skateboarding the train stations, stumbling through bars and conquering the city with a peacock instead of a bag. Photographer Glen Luchford creates a colorful and joyful setting, just perfect for Alessandro Michele’s new spring collection:

photos: Glen Luchford/Gucci

And then there is Givenchy who focuses more on the East of Berlin. Setting the models next to the Plattenbau buildings at Karl-Marx-Allee and inside the beautiful Kino International, the upcoming Fall campaign of Riccardo Tisci was shot by photographer duo 02gb with an additional video by Berlin-based filmmaker Matt Lambert:

photos: 02gb

Congrats Berlin, you look just great and can be quite fashionable…

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<a href="" target="_self">Kate</a>