Like many Berlin fans I really love the pattern of the old subway seats from the BVG. It’s one of those things so iconic about Berlin, even though its such a simple design. I was quite excited when I saw the BVG has teamed up with Adidas to release its first own limited edition sneaker in celebration of its 90th birthday. How cool is that? And the shoe looks really amazing, too! I can’t wait to see it live.
The sneaker will come out on January 16 at the Adidas flagship store in Mitte and at Overkill in Kreuzberg in a limited edition of only 500. You can expect there to be quite the long line because the shoe also functions as year-long BVG ticket (valid in all BVG buses, trams, ferries and subways – not in the S-Bahn though!). With only 180 EUR this is quite the bargain!
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by Frank | Fashion, Products
The new adidas music challenge Drop a Rhyme is in full bloom and more and more undiscovered hip-hop talents blossom on Instagram tagged with #unitealloriginals. If you want to explore your own rhyming talents and want to get a chance to be in a special remix with the best raps from all the participants of the challenge you should get into the grove of the A-trak produced beat sample, record your rhyme on Instagram and upload it with the right tags. Fingers crossed!
Splash Mag asked some famous musicians to show you how it’s done, among them Lary, Teesy, DCVDNS and Weekend. After the jump you can check out their rhymes as well as a few favorites of the submissions so far.
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by Frank | Fashion, Music
For their new campaign Unite All Originals mega brand adidas invited hip-hop legends Run DMC and DJ talent A-trak to create the soundtrack for a very special interactive video experience that they launched earlier this month. Today they are taking it one step further with their new Drop a Rhyme challenge that let’s you become a part of the experience. For this A-trak created a beat sample for those of you who can master the art of rapping to drop their own rhymes ontop of it and record it with Instagram. Sounds like your kind of challenge? Than go and get into the groove with the beat. Oh, make sure not to forget to tag it with #unitealloriginals, #adidasoriginals and @adidas_de before you upload it. The best rhymes will not only win some cool adidas outfits but will also be edited into one final, global music video that will be released in the end of September. To inspire you, starting Monday a few popular artists will publish their rhymes for you on a daily basis, among them Lary, MC Fitti, Weekend, Teesy and DJ Kitsune. Find our more and take part in the Drop a Rhyme challenge here. An instructional video on how to take part also after the jump.
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by Frank | Fashion, Music
