Dragons, Athletes and Fragrances – Paco Rabanne launches Invictus
One of the major perks of running a blog such as this is the opportunity to travel to different places and meet interesting new people. I feel it’s such a privilege and I am so blessed everytime I have the chance to enjoy it. Earlier this year I took some short trips to the beautiful city of love – Paris – courtesy of French label Paco Rabanne. I was invited to experience the launch of their new menswear fragrance Invictus that will be released next month. As the campaign was pretty much a big secret I couldn’t really reveal anything about my trips other than a few Instagram shots. But now the lid has been lifted…
Read more about the elaborate campaign of Invictus by Paco Rabanne, its involvement with 7 different athletes from all over the world, how I created my own perfume and what my and Berlin’s role in this is going to be, after the jump.