photos: highsnobiety
Last week we had the pleasure to experience the launch of the brand new Men’s Magazine by AXE at the temporary AXE Kiosk in Neukölln. With the event AXE fully embraced the style of the district and made the party inside (and of course in front of) a Späti. Instead of a fancy bar you could just get your drinks from the coolers, and instead of a fancy flying buffet they had typical Späti candy and what we Germans like to call “Stullen”.
The event also brought together a lot of the creative people involved in making the magazine: Albino model Shawn Ross came over from New York, Dressedlikemachines blogger Willy Iffland who is one of the cover models, as well as best-selling author Michael Nast. The magazine is exactly about these type of guys, those that do their own thing no matter what, and you will see photo stories, portraits and interviews with them and a couple more.
Read on…
by Frank | Party, People, Products
Sometimes less is more. That’s probably what TV host Joko Winterscheidt thought to himself when he designed the T-Shirt for the new AXE Black with his label German Garment. The result couldn’t be more minimalistic, timeless and understated: A clean-cut, simply black T-Shirt. Joko Says about the shirt: “For me understatement means to focus on the basics. Fashion should underline the personality, not cover it up. With our version of the black shirt you are showing style without exaggeration.” The AXE BLACK SHIRT will be available in a limited edition starting on April 1, 2015. If you buy three products from the new AXE Black line you can order one of these shirts for free.
To celebrate the launch of this collaboration Joko and AXE got together with our fellow bloggers from Dandy Diary to organize an exclusive release party here in Berlin this Tuesday, on March 31, 2015. The Dandy boys will be DJing along with Quid Haden and there is going to be a secret main act that we really had to swear to keep secret, but I can tell you that much, it’s a BIG deal. We have a pair of tickets for you to win after the jump!
Read on…
by Skylar | Fashion, Party
