The Animated Lookbook by Bernhard Willhelm

The Animated Lookbook by Bernhard Willhelm

When I stumbled across the new lookbook of Bernhard Willhelm‘s Spring/Summer 2013 womenswear collection I was really excited. He is pretty much on the top of my list of favorite designers anyway, not only because of his designs but also because of the way he presents it and the context he creates around it. But this new animated lookbook makes me love him even more. You all know I have a passion for animated GIFs, but this is so much more than that. In the amazing wobble photos he also incorporated really cool 3D animated effects and masks that give the animations a whole different dimension. It’s awesome! I wonder if he might have been inspired by the animated runway GIFs that I made of his previous menswear season.

As a programmer I was of course impressed by the use of technology behind it. And I’m also happy that he presents a simple yet effective way to show animated photos without the typical loss in quality due to the limitations of colors in GIFs. If you look after the jump you will see a series of animated GIFs with the typical quality loss, but on the designer’s website it’s actually not GIFs but high quality JPGs in a very fast slideshow effect (move your mouse over the image to start effect). Nifty! More after the jump.

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Bernhard Willhelm AW12/13 Runway GIFs

Bernhard Willhelm AW 12/13 Show

It was a little bit the highlight of our trip to Paris: the Autumn Winter 2012/13 fashion show of Bernhard Willhelm who happens to be one of my favorite designers since I saw his great installation presentation in Berlin in 2009. We also saw the shows of Walter van Beirendonck, that we also liked a lot, as well as Damir Doma who gave a very impressive runway show. But the Willhelm show made me particularily happy because it was also the most enjoyable collection in recent saisons and I’m looking forward to see it in the shops. Enjoy my partly animated runway photos after the jump.

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Designers without Fashion


Photo: Alfredo Piola / artlist

What happens when you invite the world’s most renowned avant-garde designers to showcase their talents in an exhibition without letting them show fashion? Art, naturally. And in the case of Bernhard Willhelm something with penises, naturally.

More then 20 designers are part of the DYSFASHIONAL exhibition that is opening on June 24 at Haus der Kulturen der Welt, among them are Raf Simons, Martin Margiela, Hussein Chalayan, Antonio Marra, Gaspard Yurkievich, Item Idem, Bernhard Willhelm and from Berlin: Kostas Murkudis, Bless and Michael Sontag. It’s practically impossible to beat that line-up. To get a sneak peak of what the artists are showing look after the jump.

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The Fashion Hunter


Paula Selby Avellaneda

They call him The Hunter, but his bait is not boar but fashion, and his taste is quite exquisite: Bernhard Willhelm, Gareth Pugh, Marcel Ostertag, Raf Simons and Romain Kremer are on the rags of his fine boutique in Prenzlauerberg.

For the upcoming Berlin Fashion Week he wants to recreate the iconic 80s fashion collective The Antwerp Six by inviting 6 new promising design talents from Antwerp’s Royal Academy of Fine Arts to his showroom to present their unique collections.

We talked to Rene Schopf, one of the men behind The Hunter about Berlin, fashion and fashion in Berlin. Read on for the interview and more details.

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Mykita meets Bernhard Willhelm

Mykita & Bernhard Willhelm

During the Bernhard Willhelm collection show at Postbahnhof back in February I almost didn’t notice them, but they totally caught my attention at the showroom of Agentur V during the press days last month: The exclusive limited edition sunglasses of Mykita designed for and with Bernhard Willhelm. They are available starting on June 1st 6th for around at the Mykita flagship store here in Berlin and selected retailers. There are 3 different models and color combinations for boys and 2 for girls. Check them all out after the jump.

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