Less than a month is left to what might be one of the most exciting weekends for Berlin. I know the stakes are high in this competition, but that’s no joke – there’s the highly anticipated Bread & Butter by Zalando (B&&B) – a fashion/music/food extravaganza happening Friday 1st through Sunday 3rd of September in the Arena Berlin, and if you care at all for any component of the aforementioned trifecta, you better save the date. Why? We have all the highlights and some tickets for you to win listed for you.
UPDATE: M.I.A. (Friday) and FKA Twigs (Saturday) were announced as headliners.
The countdown has begun: In just a few days – from September 2nd till 4th to be exact – the new Bread&Butter by Zalando is happening at Arena Berlin. The consumer trend show has the theme “NOW” this year and will be celebrating what is hot in fashion, music and food. Have a look at the program and line-up now to get an idea.
The Bread&Butter has quite a long and diverse history. It started off in Cologne in 2003, but then moved to Berlin and later Barcelona for a while where it rose to international fame, before returning to Berlin to become one of the major events of Berlin Fashion Week. But as many of you have probably noticed it stopped happening a couple of seasons ago. But this was not the end, it was a necessary period of transition and reinvention. Now it’s back, rising like a phoenix from the ashes and everything is different! What happened? And why should we care? Here’s the break-down..