How iHeartBerlin Stays Alive: Our Work with Brands
One of the questions that I get the most as a blogger is not how I come up with my stories or what I want to accomplish with the blog, it’s how I make the blog work as a business, or more specifically: how I make money with it. It’s actually quite a bold question to ask someone, but I can understand where it comes from. Even though blogs have now been around for over 10 years in Germany, it still is a fairly new medium – people have a lot of questions about it.
The magic words are “brand collaborations”. If you want to break it down into more simple terms you could also call it advertising, but what we do and how we do it is quite different from traditional advertising that you might know from TV or magazines. We want to explain a little…