The Privilege to Party: Bottega Veneta Criticized for Afterparty at Soho House during Lockdown

The Privilege to Party: Bottega Veneta Criticized for Afterparty at Soho House during Lockdown

With lockdown being extended every few weeks and more intense measures implemented in seemingly fruitless attempts to minimize COVID infections, we’re all looking for a way to unwind. I’m sure everyone would enjoy a normal party right now; being able to listen to music, dance, and drink with friends without constant fear of the virus. We may all crave it, but that doesn’t mean it’s fair considering our current circumstances. And it definitely doesn’t mean a party full of famous people will go unnoticed in this climate.

Italian luxury fashion house, Bottega Veneta, is facing intense criticism after hosting a fashion show presenting their Salon 02 collection in the concrete halls of Berghain, followed by an afterparty at the Soho House in Mitte on Friday. Local celebrities like Oumi Janta, Honey Dijon, and Sven Marquart were in attendance, as well as more internationally known names such as rappers Skepta, Slowthai, and Burna Boy, American designer, Virgil Abloh, and Daniel Lee, creative director of Bottega Veneta. Photos and videos of the Soho House afterparty were shared on social media, showing no social distancing, masks, or compliance with the increasingly strict lockdown measures.

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