Diadora N9000 Live Party – Sneaker Fetish at its Best

Diadora N9000 Live Party – Sneaker Fetish at its Best

photos: Olga Khristolyubova

For the launch of the 90’s revival sneaker collection of Diadora we went to the (not so) secret coven of all sneaker fetishists in Berlin: the OVERKILL Shop last Friday. Thankfully our expectations in seeing some really weird (but somehow hot) sneaker fans were more than satisfied. Diadora is one of the brands I vividly remember from my Italian childhood and it is very exciting for me to see how they are having international fans nowadays all over the world. The new vintage silhouette and color palette of the N9000 Live put the supercool back on the tracksuit you will wear while jogging with this beauties through Treptower Park. Enjoy some impressions of the launch event after the jump.

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The Best Sneaker Shop in Berlin: Overkill – Diadora Party N9000 Live

The Best Sneaker Shop in Berlin: Overkill – Diadora Party N9000 Live

All photos:Nady El-Tounsy


Spring is coming. The last weekend was beautifully sunny and we have hopefully survived another Berlin Winter without big snow storms, glacier-sidewalks or other inconveniences. A good reason to put back the Winter boots back in the closet and get your colorful sneakers out. If you are still looking for the right pair of urban footwear we have one shop recommendation that probably every sneaker fetishist knows by heart. OVERKILL Berlin is more then just a shop: it is a footwear institution. Located directly at Schlesisches Tor, in Berlin Kreuzberg it brings you the most innovative and diverse selection of urban sneakers, street wear and graffiti. The store also sells all kind of creative material fitting in the street art subculture as pens and spray cans and other graffiti material. But even if you are not so much into the whole sneaker thing visiting OVERKILL is quite interesting for its interior design created by the studio plus4930 Architektur.

Do you still need a good reason to check it out? This Friday the 20.2 they are going to have an exclusive Diadora shoe presentation in store with free drinks and nice appetizers. I remember the Italian sportswear brand Diadora from my first track suits I got from my Italian part of the family. They will relaunch their 90’s cult-sneaker collection called N9000 LIVE which is a really great collection of running sneakes. We will give away two pairs of shoes to our readers directly at the event. To find out how to win them check out the rest of the article and the video to the shoes after the jump.

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