Fashion Special: Berlin loves Nordic Fashion

Fashion Special: Berlin loves Nordic Fashion

Liisa Riski, Finland

When it comes to fashion the Germans are a bit unusual. The Italians, they proudly love their Italian fashion. The French love to wear the designs from the runways of Paris. And the British, they admire their traditional British brands. But the Germans, they prefer something other than their own labels: The Germans turn their heads to the Nordic countries for style. And it’s basically been like that since I can remember. Germans, and also in particular the Berliners, are just obsessed with fashion from Sweden, Denmark & co. While that is on the one hand quite sad for the German brands that nowadays avoid the local Fashion Week and rather show their collections on foreign runways, it’s a total win for the Scandinavians who – for us – seem to be the essence of style.

The Nordic Fashion Hub that takes place at Bikini Berlin Concept Shopping Mall from June 28th til July 2nd 2016 is now bringing us some more of this coveted design from our European neighbors. In a temporary fashion exhibition in the ground floor of the mall you will be able to see the new collections of 15 labels from Denmark, Norway, Sweden, Finland, and Iceland. The selection really shows the bandwidth of Nordic design that ranges from their signature minimalism over classic feminine looks to bold and eccentric designs. After the jump we want to show you a preview of the participating labels and of the exhibition at Bikini Berlin. Come by tonight at 19h for the opening reception or visit the Nordic Fashion Hub on the following days.

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A Fashion Week Cool Downer

A Fashion Week Cool Downer

When it comes to Fashion Week you have two choices: Be a good fashion blogger and rush to all the shows and write about the collections later. Or you can skip the hassle of the shows and enjoy all the relaxed side events taking place all over town with free drinks, snacks and other amenities.

The Samsung Fashion Cool Downer at the #Inland pop-up shop offered exactly this last Thursday and I was happy to drop by to cool down a bit and enjoy some Thomas Henry cocktails and Glacéau vitaminwater. At the event I was once more educated about the coolness of Scandinavian fashion with the #Inland showroom presentation of a group of Finish designers who make amazing fashion and clever products. The collaboration with the Samsung Food Showcase also introduced the terminoligy “kitchenista” to me which pretty much means that you do not only use your fridge for food but also for make-up and lotions as well as leather and cashmere goods which apparently keeps them look fresh and new. The huge deluxe refridgerator offers lots of space for exactly that in their practical showcase shelf in the double door. Nifty!

The #Inland showroom has now turned into a proper shop once the Fashion Week was over, so now the general public can shop some great Finish design and check out the fancy Samsung Food Showcase until the end of August. Some impressions after the jump.

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