Heineken’s ROOK: A Speakeasy Bar at its Best

Heineken’s ROOK: A Speakeasy Bar at its Best

A new, exceptionally nice speakeasy bar called ROOK opened a few weeks ago in a place where you, dear readers, would probably least expect it: in an old water tower in Cologne. Yes, you’ve read it right – it’s not about Berlin today, but about a thing that we in Berlin are especially crazy about: secret bars in hidden locations.

In a world of the Internet and smartphones, where all information is constantly accessible, the concept of speakeasy bars is more attractive than ever. It’s no wonder, since nothing tastes sweeter than a secret that you only share with a few people. We’ve known that this rule applies to the club and bar scene for ages.

That’s why it’s totally understandable that also the ROOK team decided in favor of such an idea. A few months ago, Luisa und Rike entered the Shape Your City competition organized by the international premium beer brand Heineken with their own bar concept. They managed to win over the Jury, composed of, among others, the restaurateurs Philipp Treudt and Tobias Mintert, as well as our Berlin blogger-colleagues from Dandy Diary. ROOK is the result of a cooperation with Heineken and celebrated its opening on the 18th November 2016. This coming Friday, the Dandy Diary members of the jury are going to throw a party in the location that they’ve helped to single out. More about that later in the text!

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Your City as a Canvas: Build your Bar – Shape your City by Heineken

Your City as a Canvas: Build your Bar – Shape your City by Heineken

Urban Life is a human paradox by itself. We live between grey concrete walls just to realize that we would rather paint them with graffiti. We turned our back on the countryside just to build urban gardens on our rooftops and choose the anonymity and isolation of big cities, just to connect through social networks for joined nightlife experiences.

But it is not a coincidence that cities like Berlin become a canvas for creativity for all of us. To realize what kind of potential is in our surrounding, we need people who make the first step for us, who take the first brush of paint so we are able to see the free canvas space. The new Heineken campaign “Build your Bar – Shape your City” is dedicated to those individuals making our urban life a bit better day by day. Heineken has shown a long-term commitment in creative innovative concepts for urban life already with their “Cities” Campaign. But “Shape your City” is going even a step further. Everybody who wants to create an innovative bar concept for his hometown can participate in this creative contest. Your idea will be judged by no other than our blogger colleagues Jacob and David from Dandy Diary, gastronomy experts Tobias Mintert & Philipp Treudt and Team-Heineken Germany.

Now is your chance to feel inspired and see your city as a canvas for your creativity. On the Heineken campaign page you can submit your best idea for an innovative Bar concept that will change your street, your neighborhood and your city’s nightlife. You are not only competing for an amazing experience but also for the expertise to implement your concept: Heineken and the two gastronomy experts will help you realize your concept and open the bar in a totally new space. Take your chance to be part of this creative contest until the 16th of September.

After the jump you will find a short spot about the campaign, which can be used as inspiration for the concept.

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Why Moderate Drinking Is More Sexy

Why Moderate Drinking Is More Sexy

If someone asks me about the drinking habits of Germans, I would probably answer that Germans drink quite a lot, but in a fairly responsible way. We do like our beer and we do like our wine, and quite a lot of people drink exactly these two types of alcohol on a regular basis. But unless it’s Oktoberfest or a Fashion Week party with free drinks Germans tend not to get too wasted on it. At least that’s my observation here in Berlin.

I would consider myself a moderate drinker, too, proudly so. I like the social habits around drinking, like buying someone cute a drink, having drinks with friends, offering a drink to guests, toasting a special occasion with a drink. I like a good drink for the right moment, and I do like to drink a couple of them if they are really good, but I don’t enjoy the feeling of getting drunk, loosing control. I know when to stop and switch to water. The main reason for that: I don’t want anyone to think of me what I think of people that loose it, get really drunk and really embarrassing. You will end up saying something or doing something that you will later regret and it won’t be worth the fun you think you are having in that moment. And I hate hangovers…

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Open your City – Heineken Final Party

Open your City – Heineken Final Party

ZEBRA KATZ

There is one unwritten rule that applies to every project in Berlin: You can’t finish your story without a proper party in the end. And this story has one hell of a bang as a finale! As media partners of the Open Your City project by Thump for Heineken we are delighted to introduce you to the final event. The idea behind Open Your City is to connect and promote the creative highlights from the big cities around the world collecting the hottest places of the most important cities in the so-called Heat Map that is curated by many local experts from around the globe, including ourselves.

After the Berlin meets Rio fusion event at Voo Store and our Contemporary Art Guide for Berlin-Mitte as part of the Heat Map we are happy to announce the final party this Thursday night: The line-up is quite impressive: ZEBRA KATZ (live), GESAFFELSTEIN and SICK GIRLS are all playing at one party! On top of that there will be  some genious visuals by Pfadfinderei
 and special performances by MC Sgt Pokes (London), Keflione (Shanghai), House of Melody (Berlin), Brasil Power Drums (Rio) and many more. Find out how to get into this exclusive party after the jump.

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A Fusion of Berlin and Rio

A Fusion of Berlin and Rio

Last week Thursday Heineken celebrated the launch of their new city edition with a Berlin and Rio-themed fusion event at Voo Store. They invited a group of young and upcoming designers from Berlin and Rio to show their work and how much the styles of both cities connect with each other. To complement the fashion they also offered typical Brazilian fingerfood and their delicious Hoptails.

Of course this new event series also calls for a little raffle! Under every crown cap of this new edition there is a code that you can validate on the Open Your City website and instantly win amazing prices such as trips to Rio, New York, a bike, an instant camera, watches, headphones and other cool goodies. The new Heineken bottle edition is now available in stores! Good luck! After the jump some more infos on the designers and some impressions of the event.

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Sunday is Open-Air-Day

FM Belfast

Sunday is becoming more and more the Berliner’s favourite party day. But especially on beautiful sunny days like these coming out from a dark and sweaty club just doesn’t feel as good as dancing in the summer breeze. Heineken picked up on this trend and invites you to a special summer open air party in a really unique place. Next sunday Heineken Greensphere takes place at the Treptower Insel. On top of the great location amazing live acts like FM Belfast, Foals (DJ Set), Hunee, Hugo Capablanca and Remmidemmi will give you the right beats. We are giving away 1×2 free tickets and Heineken DJ Headphones on our iHeartBerlin.de Facebook page. You can also still win tickets over at Heineken. More information about the event and the headphones after the jump. Read on…