The interplay of being good and bad has always been mysteriously sexy. Naughty, but sexy – that could be yet another slogan for Berlin. It is also one of the reasons why it was chosen as the theme of the new fragrance JOOP! Homme Wild. Developed by perfum designer Aliénor Massenet, the fragrance is unpredictable and incredibly masculine thanks to a mix of rum, pink peppercorn and Virginia tobacco. For the campaign the brand chose the rebellious and charismatic British model Harvey Newton Haydon. Check out his seduction skills in the new campaign video after the jump.
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by Frank | Fashion, Videos
JOOP! is one of the oldest and most established high fashion labels in Germany. It was founded in 1986 in Berlin and with their new Fall/Winter 2011/12 collection “The Blue Hour” they are coming back to their roots in this city. The new lookbook was shot here in Berlin at Soho House with topmodels Toni Garn and James Penfold. Once again the label shows its preference for slim silhouettes and the shifting between classic dark tones and bright colors. Have a look at more campaign photos and some online looks that you can order in their webshop at JOOP.COM – after the jump.
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by Frank | Fashion
