Welcome to Latin America: An Immersive Art Installation in Berlin
photos: Alejandro Arretureta
If you like immersive art you need to check out the current exhibition at Hamburger Bahnhof. As one of the nominees of this year’s “Preis der Nationalgalerie” Berlin-based Venezuelan artist Sol Calero has transformed a couple of rooms of the museum into the so called “Amazonas Shopping Center”. You can walk through various rooms such as a travel agency, cyber cafe, a hair salon, a dance studio, a cinema, a driving school and a money exchange and even sit down and interact with the scenarios. Each room is wonderfully colorful and combines aesthetics of the tropics of Latin America with traditional architectural elements. What is fascinating is her process of self-exotifying her own heritage and playing with cliches of Latin culture. But apart from that it’s just an incredibly fun exhibition to hang out in and soak up every little detail. Some impressions after the jump. You can still catch the exhibition until January 14, 2018. If you like this artwork you can vote for Sol to win the audience price right here.
