Meet Mr. Max Factor and Win Make-Up Packages
Collien Ulmen-Fernandes
Mr. Max Factor, the original make-up artist to the stars, created the looks for such luminous Hollywood faces such as Bette Davis, Ava Gardne and Jean Harlow. He opened a studio in Hollywood where the stars could come by and have their ‘look’ individually tailored to their faces. Did you know Lucille Ball was not a natural red head? The color and the makeup to match were developed for her by Mr. Factor! This practice of personalizing the look grew into the first make-up for the non-stars or ‘society make-up’ with such must haves as ‘flexible grease paint’ for the face (lovely), the first portable lip balm pots (looking like little tins of shoe polish) and of course Max Factor’s renowned mascara wand, the first of its kind – just trying to imagine life without mascara – makes my eyelashes shudder…
Anyway, the moral of the story is that evoking the spirit of the legendary Mr. Factor, The Max Factor team have ‘popped-up’ a Make-Up Studio on Alte Schönhauser Straße 48 in Berlin Mitte, where for the next three weeks their welcoming space and team of professionals is ready, waiting and devoted to helping us non-stars develop our own personal look or ‘develop the make-up artist within’ and purchase the associated Max Factor products in store. And of course to bring it all into today’s digital age there is a special iPad terminal to record your new look and share it immediately with your online fan’s (ahem, friends) to bring out the star in us all!! Read more about my first visit there and win 3 Max Factor packages after the jump.