This past weekend I had the pure pleasure to celebrate Midsommar in Sweden on a beautiful estate in the countryside near Ahus. We’ve all heard of this holiday here because of all the Swedish people living here and the Germans generally being quite into Swedish things. For the Swedish this is really a big deal, it’s like the next big thing after Christmas. It was my first time, and considering how amazing it was, I hope it won’t be the last time.
The Midsommar Weekender was initiated by Absolut, and knowing how elaborate their events are from previous ones (see here and here) we knew we were in for a real treat. The three day affair pretty much incorporated all the traditions of Midsommar, including flower crows, maypole dancing, a big lunch banquette and outdoor games. Mixing it with what Absolut does best – cocktails, concerts and great parties – it turned out to be pretty spectacular weekend. We totally want you to start celebrating Midsommar here too, so to wet your appetite we brought you some photos from this lovely weekend in Sweden.
photo: Bryan Ledgard / CC
Did you know this upcoming weekend is Midsommar? It’s the famous Swedish celebration where people dance around a pole with flowers in their hair. But it’s much more than that, it’s actually the second most important holiday in Sweden after Christmas where all the family and friends come together to eat, drink and celebrate.
This year I will have my very first Midsommar experience because I will follow the invitation of Absolut all the way to Åhus in Sweden to participate in their Midsommar Weekender. I’m expecting a lot of flower crowns, flying ribbons and of course lots of vodka shots.
But you don’t have to be in Sweden to celebrate Midsommar. It’s actually being celebrated all around the world. And since the Berliners love all things Sweden we thought we compile a little guide to Midsommar in Berlin for you guys. Enjoy!
Chicks on Speed
We are so fashionable! Berlin, far away to be a Paris like fashion hotspot, not because it’s not as good as Paris but because it is different. Berlin fashion isn’t made by a handful of boring aged designers, it is created by the people on the streets, in the clubs and by some unconventional designers. If you suffer from the odd fashion overdose just like I do, take a rest and enjoy a bombastic party weekend, with or without fashion, you chose!
The Midsommar Festival, made in Sweden and presented by Villa based fuc, is offering us an awesome line-up at Jannowitzbrücke on Friday till Sunday. It’s indoor and outdoor with 4 stages, lounging and some food. They also promise wild madness in cups, not that some of you would need it. Take a look at this line-up, man ( only a short excerpt, though): Chicks on Speed (live!), Ian Pooley, Gianni Vitiello, Les Titz Grands, Jack the Rapper, Rampa, Sebo, Demir and Seymen, Süß und Sauer, Cinthie and so many more! The running order can be found here. More parties after the jump.