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Nobody from our team of iHeartBerlin ever planned to become a full-time blogger or to be working as an independent publisher in the beginning of the project. If we would have thought it through from the beginning we would have logically stepped away from doing anything like that. Essentially because it does not sound really promising.
First you put years of money, energy and time into a project that is freely available to everybody and has no financial outcome. Secondly, even if it turns out to become eventually a business like it happened for us, you never know if this business model will be outdated and irrelevant in a short period of time.
So why did we become an independent publisher in Berlin than? A city with no big brands or investors and no state-funding for digital publishers? The answers to this questions and also why we decided to collaborate with Flattr, a new digital startup supporting independent content creators all over the world is easy.
Read on…
by Claudio | Party, Stories
Even in Berlin, maintaining the individual desired level of social prosperity may present some difficulty. In other words: during a party spree comprising of multiple venues in, say, Kreuzberg, you may choose to rely on an ubahn rather than an uber as you proceed with the night’s schedule. You may be more inclined towards the latter if you’re visiting from Scandinavia.
Because even though Berlin is undoubtedly a much cheaper place to live than London or Paris, most people don’t necessarily earn enough to be able to appreciate it. Especially when we acknowledge the rise in the housing prices, Berlin is no Shangri-La, or at least does not become one until Friday night.
And after you’ve had your go at Berlin’s blissful spare time opportunities, and hopefully you’re still in possession of all your belongings, or at least dignity, sobering Monday kicks in and you need to deal with the reality – rummaging your pockets in search of some euros is a common first step. If by some chance it turns out that you’ve got more hickeys on your neck than notes in the wallet, Berlin may awake yet another kind of desire – the desire to save money…
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by Michalina | Stories
