photos: Olga Khristolyubova
For several seasons now the Swedish brand Odeur is showing at Berlin Fashion Week. Finally the minimalistic sportswear label had a big runway show and got the attention it actually deserved. Even though we are not really sure what to think about the styling and the combination of this year’s collection, we definitely spotted some brilliant highlight pieces as Devid mentioned already in our best of menswear article. To continue our series of backstage impressions here you go with the next photo set by our dear Olga. Enjoy the pictures after the jump.
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by Claudio | Fashion, Photos
photos: Mercedes-Benz Fashion
Berlin Fashion Week has passed by once again, and this bi-annual style extravaganza brought us lots to look forward to with the amazing Autumn/Winter 2015/16 Womenswear collections presented. Featuring an interesting line-up of local and international designers, this Fashion Week focused on providing a platform for lesser known talents and up-and-coming contemporary brands. Fashion Week filled the city with stylish parties, impeccable street style, and of course, fashion shows that set the bar pretty high for the years to come. We reviewed the Womenswear collections and gathered the 8 that caught our attention. Click on to see which designers made the cut!
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by Skylar | Fashion, Photos
Photos: Mercedes Benz Fashion
Berlin Fashion Week has come and already gone, which means I finally have some time to make sense of the menswear madness of this season. Men’s Fall/Winter fashion has never really been a draw at Berlin Fashion Week, but this January there were definitely a few shows who made it the perfect fashionistas catcher. From upcoming designers who raised the bar, to impeccable classic designs, and to the occasional ‘wtf?’, Berlin Fashion Week was again a great surprise. After a marathon through shows and some catching up online, I broke down the 8 Best Menswear collections that mattered most this season. Enjoy them after the jump!
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by Devid | Fashion, Photos
photos: Mercedes-Benz Fashion & Peek&Cloppenburg
In my eyes this Fashion Week edition was outstanding. Throughout the week I took a look at most of the Spring/Summer 2015 menswear collections presented during Berlin Fashion Week, picked my 10 favourite collections and rounded up two of the best looks from each. All the looks seemed very accessible to me with a high wearibility factor and a strong sporty vibe. Even though designers played with different fabrics, shapes and designs, it is quite easy to identify a few strong trends for next summer. Overall the creations were very relaxed and in neutral colors white, black and grey and just the occasional pop of bright colours in the different shades of blue and red. Check out the key pieces from Berlin Fashion Week’s strongest menswear collections and start looking for inspiration for new outfits after the jump! Read on…
by Devid | Fashion
photos: Jens Wernscheid
On the fourth day of Berlin Fashion Week our beloved label Odeur had their presentation at the Mercedes-Benz Fashion Week studio. As always, they managed to give minimalism a unique and intersting edge. Check out the video and the pictures after the jump, as well as some more impressions of the day on 2 pages.
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by Jens | Fashion
The amazing fashion film Aerial Ambitions by film makers Morten Bo Johansson & Tue Juelsbo for the Swedish label Odeur is actually one of the most amazing fashion films I’ve seen. It retells the greek myth of Ikarus who tries to reach for the sun but of course fails in his ambitions. The video was shot in Morocco. Enjoy it after the jump.
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by Frank | Fashion
Odeur AW 12/13
I discovered the Swedish label Odeur a few years ago through Temporary Showroom here in Berlin. I was instantly taken by the style of this label and have my closet half full of their designs by now. Their unisex collections would fit easily among the big avant-garde stars of Paris, yet their pieces are more affordable at that. This Saturday they make their premiere at the official tent of Berlin Fashion Week and I am so sad I am going to miss the show due to our trip to Paris. Therefore I met up with designer Gorjan Lauseger and Petter Hollström this week and talked with them about their show in Berlin and their new collection. Get a few preview photos of the new campaign and read the interview after the jump.
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by Frank | Fashion
During Fashion Week there was one thing we didn’t find the time for: the showrooms. It’s quite a shame, though, as very often they have the most interesting stuff. Luckily, the Temporary Showroom exemplary uploaded all the lookbooks of the summer 2010 collections they had on display so I can catch up now digitally.
They have a strong focus on menswear and once again I found the collections of Finish label Dusty and Swedish label Odeur the most convincing. Both of them have stayed true to their style while bringing new colors and textures into their collection. While Dusty’s fall collection was all about ropes the summer collection now adds fringes to the designs.
Odeur always has one splash of color in their otherwise black or white pieces. This summer it was a fresh yellow, coming fall it will be pink and next summer it is a cool light blue. More examples of both label’s summer 2010 collections after the jump.
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by Frank | Fashion
