Nobody from our team of iHeartBerlin ever planned to become a full-time blogger or to be working as an independent publisher in the beginning of the project. If we would have thought it through from the beginning we would have logically stepped away from doing anything like that. Essentially because it does not sound really promising.
First you put years of money, energy and time into a project that is freely available to everybody and has no financial outcome. Secondly, even if it turns out to become eventually a business like it happened for us, you never know if this business model will be outdated and irrelevant in a short period of time.
So why did we become an independent publisher in Berlin than? A city with no big brands or investors and no state-funding for digital publishers? The answers to this questions and also why we decided to collaborate with Flattr, a new digital startup supporting independent content creators all over the world is easy.