A Rendezvous of a Luxury Car and a Smartphone
photos: Alejandro Arretureta
Last week I had the pleasure to go on a little trip to beautiful Munich to join the press conference of Huawei who launched their brand new smartphone, the Mate 9. Much to my surprise the event that gathered journalists from all over Europe started with the reveal of a quite prestigious collaboration of the Chinese smartphone giant: They teamed up with none other than German car manufacturer Porsche to create a special edition of the Mate 9 that is as beautiful and fast as the famous car itself.
I was quite impressed with this because Porsche is one of the most respected and most beloved luxury cars in the world and to make a phone in collaboration with them is pretty awesome. Most new phones that come out don’t have anything special to offer other than that they are superior to previous phones which is pretty much a given I think. Even the new iPhone didn’t have anything revolutionary going for it except that it is better than its predecessor. So are collaborations with other iconic brands the way to go from now on? It does make sense and in the case of Huawei and Porsche it certainly looks like a clever move.
We had the chance to play around with the new Mate 9 a bit and we thought what could be a better test object than an actual Porsche. So we took the phone to one of our favorite places for amazing cars in Berlin: The Classic Remise in Moabit. This depot for luxury classic cars is a mecca for car lovers and of course it’s full of Porsches (amongst other prestigious brands of course).