Project Warehouse with Arran Gregory in Berlin
On Thursday the high-end streetwear branch Demin & Supply of luxury fashion label Ralph Lauren celebrated the third and final part of their Project Warehouse series here in Berlin. The project evolved around the idea of combining the creative fields of fashion and art with urbanity and featured collaborations with international artists such as DJ AVICII and Alexa Meade.
For the final part they comissioned London-based artist Arran Gregory to remodel the front of a house with his graphical artwork that he is known for. Of course this needed to be celebrated and the amazing venue of the Kaufhaus Jandorf at Weinbergspark was the perfect place for it. Here a retrospective exhibition of Gregory’s work was combined with a batch of creative workshops inspired by his work. The guests of the event could dive right into the mind of the artist reproducing his iconic illustrations with silk screen prints on demin fabric. In another corner of the venue a huge white set with many props was erected that became the canvas for a big communal artwork where all the guests could contribute drawings and writings with black pens or paint brushes.
As a third workshop the guys from Impossible Project were invited to take Polaroid photos of the guests and instruct them to manipulate the instant photos with heat or chemicals or transfer the photos onto other surfaces to turn them into little artworks. How fun that was! Enjoy some impressions of the creative event after the jump.