Berlin is not only known for cultivating a tolerant, progressive, queer, feminist and anti-racist culture, it has also become a hub of conscious and sustainable living. It promotes a low-waste, vegan and fair art of living, that we would love to elaborate on today. In the past couple of years, the eco-fashion industry grew some deep roots here and further evolved into cool looking products, that express a choice of living consciously (but remain fashionable).
There are quite a few progressive fashion labels in and around Berlin now that are having an impressive presence at the green events during Fashion Week, in big shops like Loveco and in the growing variety of amazing concept stores around Berlin, that present fairtrade, untreated and vegan clothes, bag, shoes, furniture, and cosmetics. If you wanted to, you could go completely green with everything you need, provided by designers and enthusiasts from Berlin. In the following, we have listed our favorites!
The fashion scene of Berlin is as diverse and colorful as it can get and I think that is one of the best things about the city. You will find something for everyone. There are those designers who are clearly inspired by the Scandinavian minimalism, you have those who do totally wearable everyday clothes that sell like bread, those who make quite crazy stuff that you can only wear for fashion week, and so much more in the middle and around, it’s impossible to list it all. With our new series A Guide To Berlin Fashion we would like to give you an overview of the different styles that we find here and show you some of our favorite designers from Berlin in each genre. We are definately not going to be able to name all of them, because the number of labels is impossibly high, so see this more as an example of some of the most notable ones.
For the first edition of our new Berlin Fashion Guide we would like to start with one of the most obvious contemporary trends: Sportswear-inspired streetwear. The sporty style has started to penetrate the collections of young designers and avant-garde labels for a handful of seasons now and with the Wang x H&M collaboration finally reached the mainstream. I think the revival of the sneaker that has been going on for the past years has played an important part in it and all the sneaker brands should be more than pleased to be so highly relevant and important in fashion right now. During my last visit of the Dissonance Area at the Premium Exhibition it felt like every second collection had jumped aboard the trend using a lot of active wear materials like neopren and mesh with wide boxy cuts.
Here in Berlin we have a couple of labels that fall into this category that we would like to introduce you to. They are either inspired by certain types of sports or have a generally sporty aesthetic to them, but all of them seem quite on point with their fashion in this day and time. And the best thing about it? You don’t even need a gym membership anymore to look sportive, these labels sure know how to create the illusion. Enjoy our guide to sporty Berlin fashion after the jump.
Technically this edition of Berlin Goods should be called Potsdam Goods because the streetwear label Rotholz is from the pretty neighboring city with the beautiful castle Sanssouci. But since it’s only half an hour S-Bahn ride away it kind of feels like yet another district of Berlin, so I decided to feature it in our series after all.
Rotholz has been founded in 2005 by Moritz Baur. The label started with unique T-shirts that were hand-printed with carved woodplates, an old printing technique from Japan. Over the years they added different lines to their collection including artistic graphic prints, collages and a reduced line without any prints. Their products use a lot of organic, fair traded materials and the production is done in collaboration with social institutions which makes Rotholz a full-on sustainable label which we think is really great! Check out their cool new collection after the jump and have a look at some of their iconic pieces from previous collections in their webshop.