The BVG Teams up with Adidas for Iconic Subway Sneaker

The BVG Teams up with Adidas for Iconic Subway Sneaker

Like many Berlin fans I really love the pattern of the old subway seats from the BVG. It’s one of those things so iconic about Berlin, even though its such a simple design. I was quite excited when I saw the BVG has teamed up with Adidas to release its first own limited edition sneaker in celebration of its 90th birthday. How cool is that? And the shoe looks really amazing, too! I can’t wait to see it live.

The sneaker will come out on January 16 at the Adidas flagship store in Mitte and at Overkill in Kreuzberg in a limited edition of only 500. You can expect there to be quite the long line because the shoe also functions as year-long BVG ticket (valid in all BVG buses, trams, ferries and subways – not in the S-Bahn though!). With only 180 EUR this is quite the bargain!

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Lucky Thursday: Win Muro.exe Hybrid-Sneakers

Lucky Thursday: Win Muro.exe Hybrid-Sneakers

We Germans like to say: “Neues Jahr, neues Glück!” which translates to: “New year, new luck” and in this spirit I would like to start a new series on the blog where you guys can be lucky and win something fabulous every Thursday here on the blog.

I would like to start with the amazing hybrid sneakers from young Madrid and Berlin-based design studio Muro.exe. As you know I was involved in this project by hosting the launch of the label here in Berlin. Since then the sneakers have made their way around the world through numerous showrooms and magazine publications. Whenever I wear them out I get a lot of positive responses to them so apparently the design team behind Muro.exe was spot on with their amazing work. After the jump you can take a closer look and find out how to win a pair.

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The Story of a Shoe: The Party – Part 4

The Story of a Shoe: The Party – Part 4

After weeks of preparations and anticipation it finally happened last night. Design studio MURO.EXE celebrated its launch and showed their collection of hybrid sneakers here in Berlin at The WYE with our support. And it was a really great nice for all of us! We had a super cool interactive color mapping video installation by Kalma and an eclectic soundscape by El Fulminador to set the right mood for the presentation an our friends from SKYY VODKA and Warsteiner supplied us with their delicious drinks. We were very pleased so many of you showed up and were so curious about the shoes that you can order online now here. The showroom is still open today from 14-19h and tomorrow from 12-17h. Enjoy the photos of the launch party after the jump.

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