We spent Last Wednesday and Thursday at the 5 GUM Vision Lab at the Weekend Club in Berlin. Friends have asked me since what went down and why I was holed up at in a club for two days straight. Well, in my opinion we were at a swanky PR/Marketing exercise by Wrigley’s in conjunction with the launch of their latest chewing gum – 5 GUM. Under the header “Making Senses” we were treated to not only up-close encounters from the likes of Scott Schuman a.k.a. The Sartorialist , Mark Eley from Eley Kishimoto (loves!), Front Design, Telse Bus, Ewan Pearson and Sissel Tolaas (my other personal favourite, the woman speaks 9 languages and makes bad smells sexy, enough said) BUT we also got to hear from 10 hopeful contestants, there to pitch their project and win over the judge’s for 10,000 EURO in cold hard cash. Oh and we were treated to lots of chewing gum, of course. I have to say the new range is pretty addictive and I know of a certain someone who stashed away a lifetime’s supply of gum, and then some. More of my 5 GUM experience after the jump.
If you are already planing out your party schedule for next week you should make a big circle around Thursday the 25th as this will be the day of the official After Party of the 5Gum Vision Lab at Weekend. On the Decks: Ewan Pearson, who will also have a workshop at the Vision Lab, Matias Aguayo, whose great album Are you really lost I still love to listen to, as well as Chloé, Marcus Worgull, Radioslave, Zander VT and Tobias Rapp. We have 5×2 free tickets for you to win after the jump.
The world is small. When I read the lists of the 10 final contestants of the 5Gum Vision Lab creative challenge one name seemed familiar. Hannes Hesse – the creator of the Bubblegum Sequencer – is a former collegue and fellow student of mine. We haven’t been in touch for years, but I took that opportunity and chatted up with him about his contest submission. He developed a so-called step sequencer that lets you create drumloops by arranging colored balls on a board with a matrix of holes. This board acts as an input device that controls the audio software that generates beats and sounds. Basically it’s making music for dummies! How fun is that?
The Bubblegum Sequencer is one of 10 projects that will participate in the 5Gum Vision Lab event on June 24 and 25 at the Weekend club. During those 2 days the contestants will present their work to a jury of international professionals including DJ and producer Ewan Pearson, surface designer Eley Kishimoto, perfume maker Sissel Tolaas, food concepter Telse Bus and the product designers from Front. They will also participate in workshops held by these professionals, each covering one of the 5 senses. During the whole event the world’s most famous street style photographer The Sartorialist will be present and capture the audience.
We have 2×2 tickets for you to win to join the contestants during these 2 days and participate in the workshops. This event is for exclusive guests only so you can’t officially buy tickets for it. After the jump you can find out how to win the tickets. There you will also see the work of the other 9 contestants.