photos: Galya Feierman
Wear It Festival, unfolding the world of fashion tech in Palais Kulturbrauerei, offered a profoundly engaging and mind-expanding platform for wear it, discover it, produce it, believe it and network it, and provided a tremendously insightful two-day journey into the nature of IT. Gathering an incredible populace of participants ranging from inventors to fashion designers, from software geeks to academics, from cutting edge international companies to multimedia students, from start-ups, investors, government representatives to colorful wondering fashionistas in bling and synthetic fabrics, among others. The continuous flow of lectures in the auditorium added a few credits to your future masters degree while the foyer provided a trade fair-like exhibition of the latest merchandise and prototypes attracting future producers, collaborators and consumers.
Throughout the building the conversation continued and the visitors were drawn like moths to the numerous LED lights of high tech, brought together by workshops and free coffee and cake breaks and entertained by music and visuals. Kulturbrauerei’s scraped old walls joined in a familiar Berlin recipe with neon lights and synth sounds, but also counterpoised the sleek and refined appearance of future technology that is already happening now.