Most Fashion trade shows are normally not very concerned with sustainability. The way the Who’s Next Paris handled this topic was surprisingly creative: They invited the vintage store chain Hippy Market to host several sale booths all over the grounds of the fair. You could compare this store chain with Made In Berlin.
On these little Vintage islands that were embedded into the exhibition you could discover unusual and selected vintage pearls from Paris to moderate prices. I was actually so fascinated by this discovery that I spend half my day hunting from one booth to the other to find some vintage souvenirs from Paris. The philosophy of Hippy Market is exactly like my oppinion of the second-hand gold: Vintage is not only fashion with a history but also a good and affordable alternative to green fashion. See our favorite finds and some impressions after the jump.
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by Claudio | Fashion
misericordia
The FAME exhibition of Who’s Next Paris that we visited on our third day in Paris is dedicated to luxury trends and high class products. The chic Parisian label 85/86 has a quite artistic approach to fashion. Deconstructing the typical superficial sterotype is an upcoming thing for small luxury labels. The young graduate designers Alena Kudera Johnson, Ruth Green, Victoria Spruce and Lyudmilla Lane represented the right mix of avant-garde and theatricality which is also looking to become a big fashion trend in the next two years.
A more relaxed approach to luxury is delivered by the casual label Misericordia. But as hard as I try to have this super elite taste, my heart simply beats higher when I see a funny print, a glossy shoe and sparkle and glitter and lots of colour. French label Manoush and Danish label Charlotte Sparre make me happy with Madonnas, folky colorsplashes and funny icebear prints.
There was also an exhibition featuring Austrian fashion designers with very cool stuff from AND_I and cool glasses by Andy Wolf. We also made some more jewellery discovery today at the Premiere Class which is sharing the same hall. Check out tatty devine for cool jewellery animals. See my impressions after the jump.
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by Claudio | Fashion
Bleans Je Vovis
After seeing jaw-dropping fashion shows yesterday surrounded by all the fabulous people Paris has to offer, walking around over the urbanwear exhibition Mr. Brown at the Who’s Next Paris today was quite relaxing. I encountered one label I was totally fond of and made me want to meet more young designers. The unisex clothes at the little both of Bleans Je Vovis had the right mix of cool and chic that made me want everything of it 😉
Frank was a fan of the cheaky, sexy and casual aesthetic of French street label Elevenparis. Overall we liked the playfull attempt of some labels to inspire the visitors with the funniest installations and we liked listening to the bands playing during the day.
More impressions of the giant urban and menswear trade show Mr. Brown after jump.
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by Claudio | Fashion
Come for Breakfast
We’ve been to London, we’ve been to Tokyo, we’ve been to Madrid, we’ve been to Berlin, obviously, visiting each cities official Fashion Weeks. But never have we been to the mother of all Fashion Weeks and the one that is still considered the most important one in the world: Paris Fashion Week. The biggest trade shows take place here and the most important international brands and designers have their shows in this beautiful city. The whole affair in fact is so huge that it gets split in three parts: Menswear Fashion Week, which sadly always coincides with Berlin Fashion Week, the Haute Couture Week that happens right after and finally the main Womenswear Fashion Week a few months later.
But this season it’s actually going to happen: iHeartBerlin.de goes Paris Fashion Week thanks to the Who’s Next trade show, the biggest one of its kind, who invited us over to take a look at what’s going on in Paris. We’re super excited and can’t wait to go over their this Friday. We’ll be covering our findings on the trade show on a daily basis and of course we’ll also use the opportunity to check out a few other events during Paris Fashion Week. To find out a little more about Who’s Next Paris you should read on after the jump.
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by Frank | Fashion
