photo: Andrej Russkovskij
The fashion industry is believed to be one of the most toxic businesses for our environment. Billions of clothes are produced every year and in the process, lots of chemicals and dirt gets thrown into our rivers and oceans. But the saddest part is: most of it will maybe only last one or two seasons before it gets thrown into the garbage bin, and a large portion of the produced clothes that was never sold will get destroyed without having ever been worn. This is the shocking truth that everybody knows but everybody also wants to ignore when it comes to their personal needs.
This is not the case for Hanna and Julia. The two Berlin-based designers and Yoga lovers saw an important opportunity in clothes waste to make a difference with an amazing idea: Why not use the strong fabric of old jeans to create new bags for your yoga mat?
With this concept, they created the brand Dzaino which is nowadays making more products beyond their signature yoga bags. For their crowdfunding campaign, they asked me and other Berlin-based people why sustainable local design is so important and why it’s worth supporting. I think the most important part of this projects is to show that in cities like Berlin alternative concepts of multinational brands are tested and can become a reality. A reality that we really need to save our planet. Check out their video and pics of the campaign below and support them here.
photos: Jasmine Deporta