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Today we are launching a new format on the blog: The Fitting Room. This new series will give us the chance to do something we have actually done for quite a while, but never really took full advantage of: Meeting designers we like in their studio and trying on their amazing clothes. But from now on, whenever we will get the chance to do this, we will bring our camera and take pictures to present you their designs here on iHeartBerlin.
We’ll start with Sopopular today, a young Berlin-based menswear label run by designer Daniel Blechman who we visted a few weeks ago in his studio in Kreuzberg. The label is in its fourth year now and has created quite the buzz with their latest Autumn/Winter 2013/14 collection titled The Wild Ones which they presented in the Studio of the Mercedes-Benz Fashion Week back in January and earned great applause. For their campaign and fashion film they used some bad-boy-style tattooed models that really hit the nerve of the current fashion aesthetics. In their collection they made the smart move of combining current trends such as studs and crochet with their own unique signature silhouettes and fabric mixes. This way they created a look that is both commercially appealing while still maintaining a post-modern attitude. Enjoy the new Sopopular designs worn and photographed by Devid and me.