For the casual consumer of our content, it might have come as a bit of a random surprise when we recently dropped our mini collection. For those of you who have been following us a bit longer, you might know we do release the occasional physical product, but those were mostly books. So why switch from print to clothing you might wonder? Well, it’s a little bit back to the roots for us, because that’s how we first started our foray into the world of physical things. Between 2012 and 2013, we designed several small collections of clothes and accessories in collaboration with different brands.
The new collection is both in reference to these first steps of making products, but also an homage to our origins as Berlin’s number-one party blog. Nightlife is what made us pop back then, and it’s still what makes our hearts beat today so we wanted to capture that in our collection.