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You know how different moments in combination with certain tastes can suddenly flood your mind with memories. Like how lemon cake reminds me of my birthdays as a child and sour candy of my yearly road trip to the baltic sea. So suddenly sweets become more than a just a little treat but develop into a well of memories and hidden associations to draw a smile from. This is what Milka wants to make its fans aware of with their new campaign.

The iconic chocolate brand invites its fans all over the world to take a bite and feel what the taste reminds them of sharing their experience on social media using the hashtag #milkaschmecktwie (Milka tastes like…). All Berlin-based Milka fans will be happy to hear, that there is a special chocolate event happening at the Mall of Berlin this weekend. Milka invites everyone to share their personal associations with the taste of their chocolate on the Wall of Inspiration, this Friday and Saturday. Feel free to stop by, take a photo at the installation or write your association on the back of a postcard to decorate the wall with! Of course, you can taste a piece of Milka chocolate before jotting down what its taste brings to mind.

So, what does the taste of chocolate remind me of? To me it tastes like comfort. Enjoying some sweet bites, wrapped up in a cozy blanket watching some TV shows as a treat after a long and productive day. I guess everyone has their own way to wind down and chill when they are stressed, and relaxing with a piece of chocolate and getting cozy definitely sounds great to me.

Milka Wall of Inspiration

Fri & Sat January 26 & 27, 2018

Mall of Berlin, Leipziger Pl. 12, 10117 Berlin

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