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To celebrate the all-new Cloudsurfer running shoe, Swiss sportswear brand On invites the Berlin community to join a unique event on launch day. Visitors can expect an innovation-driven evening, led by inspiring personalities. Test On’s latest product innovation, benefit from a professional running analysis, and celebrate the launch of the all-new Cloudsurfer.
The Cloudsurfer redefines On’s unique cushioning technology CloudTec® and introduces a new era of cushioning called CloudTec Phase™. In the spirit of revolutionary technology, the shoe’s name pays homage to On’s very first running innovation: the original Cloudsurfer.
Starting from 18:00, On invites you to the Factory Berlin event space (Lohmühlenstraße 65, 12435 Berlin). After the welcome ceremony, you’ll witness an inspiring story from the world of innovation. Host ShaNon Bobinger will then lead you on a journey to the origin of On’s latest product. Her insights will be complemented by expert knowledge from On’s Head Of Innovation Nils Altrogge, On product manager Marieke Stasch, futurologist Johannes Kleske, and marathon runner Tom Gröschel.
Next up, you’ll get to test the Cloudsurfer firsthand on a run (with a chance to win one of three pairs of the Cloudsurfer, plus three head-to-toe running looks). Want to know which color of the shoe suits you best? Just use the Magic Mirror for a virtual try-on. On top of that, a professional running style analysis by Reathleticum Berlin will help you maximize your running potential. Refreshing drinks and nourishing bowls will keep you energized throughout the evening. To bring the event to a fitting end, Meg10 and her beats will get you warmed up for the weekend.
Expect all of the above, plus many other surprises.
The entrance is free, but spots are limited. You can register now.
